I just finished a two-year project looking at Michael Porter’s most important insights for managers. Connecting the dots between his classic frameworks (the five forces, for example) and his latest thinking (the five tests of strategy) gave me a new understanding of the most common mistakes that can derail a company’s strategy. In a previous [...]
How to Solve It (1945) is a small volume by mathematician George Pólya describing methods of problem solving. Four principles How to Solve It suggests the following steps when solving a mathematical problem: First, you have to understand the problem. After understanding, then make a plan. Carry out the plan. Look back on your work. [...]
Early stage technology companies should only implement a master brand strategy. Let me explain. There is such a thing in the world called brand architecture. Brand architecture is just a fancy and quick way of saying “this is how we are going to name our company, products, and services so that customers can find what [...]